THE SCIENCE AND ART OF HITTING A MOVING TARGET
To improve website traffic, we offer a paid Pay Per Click Search Engine Keyword Management Service. The key term with the highest pay-per-click cost receives the highest placement and, as a result, the most and most focused traffic. Another approach of attracting the correct kind of traffic—customers looking particularly for your product or service—is to bid for keywords in Overture and Google.
These campaigns help you to get more Business in a very short Duration.
MORE ON PPC:
- Pay Per Click (PPC) Search Engines
- Pay Per Click search engines and advertising allow website owners to pay their way to higher rankings on search results pages. Learn about PPC, how much it costs, and whether it is a realistic alternative for your website.
WHAT IS PAY PER CLICK?
Pay Per Click advertising on search engines allows you to select the terms for which you want your site to appear when a search is performed. You determine how much you want to pay each time someone clicks on a search result. The more you are prepared to pay, the higher your site will rank in search results for the terms you select.
WHICH SEARCH ENGINES SUPPORT PAY-PER-CLICK ADS?
Overture and Google are the two largest businesses in the pay per click sector. Although Google is not a pay-per-click (PPC) search engine, it does provide paid advertising in text ad boxes to the right of its search results. One advantage these search engines have over the larger search engines is that they have lower costs per click to rank for a keyword.
IMPORTANT FACTORS TO CONSIDER
Begin with the bare minimum to assess how the search engine performs in terms of traffic delivered and conversion of that traffic into paying clients.
For example, if you want to increase the number of people who sign up for your newsletter, you could lead visitors who arrive via your PPC link to a special subscription form designed exclusively for them. The number of clicks that result in a new subscription can then be tracked. As a result, you’ll know how much each new subscriber will cost you.
HOW PPC MODEL WORKS?
Keywords are the most important part of the pay-per-click model. Online ads (also known as sponsored links) appear in search engines, for example, only when someone searches for a keyword related to the product or service being advertised. As a result, businesses that rely on pay-per-click advertising models research and analyse the keywords that are most relevant to their products or services. Investing in relevant keywords can result in more clicks and, ultimately, higher profits.
The PPC model is thought to benefit both advertisers and publishers. The model is advantageous for advertisers because it allows them to advertise products or services to a specific audience that is actively searching for related content. Furthermore, a well-designed PPC advertising campaign allows an advertiser to save a significant amount of money because the value of each potential customer visit (click) exceeds the cost of the click paid to a publisher.
The pay-per-click model is a primary source of revenue for publishers. Consider Google and Facebook, both of which offer free services to their customers (free web searches and social networking). Online businesses can monetize their free products by using online advertising, particularly the pay-per-click (PPC) model.
1. Flat-rate pricing model
An advertiser pays a publisher a fixed fee for each click in the flat rate pay-per-click model. Publishers typically keep a list of various PPC rates that apply to various areas of their website. It should be noted that publishers are generally willing to negotiate on price. If an advertiser offers a long-term or high-value contract, the publisher is very likely to lower the fixed price.
2. Model based on bids
In the bid-based model, each advertiser submits a bid with the maximum amount of money they are willing to pay for an ad spot. Then, using automated tools, a publisher conducts an auction. When a visitor clicks on an ad spot, an auction is held.
It is important to note that the winner of an auction is generally determined by the rank, not the total amount of money offered. The rank takes into account both the amount of money offered and the quality of the content offered by an advertiser. As a result, the relevance of the content is as important as the bid.