While SEO can be a difficult undertaking at times due to Google’s constant changing of its algorithms, individuals and businesses who operate in accordance with these adjustments will see more efficient and favourable results for their issues. “Google Penguin,” for example, is a Google algorithm that rates and evaluates your website based on the quality of back links you’ve built and the link profiles you’ve produced.

Furthermore, following Google Panda, this is the second algorithm upgrade that could have an influence on your website if it doesn’t supply the correct quality of content or back links. While there are some parallels between Google Penguin and Panda, it analyses and evaluates websites based on a completely different factor: their link profiles. Back links would impact the site’s rankings in a positive manner only if:

• They are positioned on pages related to your linked pages in any context.

• They are bound by the same content, which is related to your linked pages.

• They are pointing towards your website from reliable sources.

• Their sources belong to a number of different domains.

While Penguin assures that if all of the above-mentioned facts are met, your website’s ranking will improve, it also ensures that the ranks will be lowered if they are not. Furthermore, Google Penguin is not the same as Google’s physical actions against artificial links. If your website is detected without unnatural linking, Google Penguin is an automatic procedure that will analyse and evaluate it.

How Google Penguin gets prompted?

Paid links – Obtaining links that bypass PageRank in exchange for money or items is against Google’s Webmaster Guidelines.

Multiplicity of anchor text is minimal – Text within back links is one of the most crucial aspects in determining your website’s fate in terms of Google Penguin review. If the text remains the same throughout, Google will interpret this as an attempt to manipulate your results.

Poor quality links – Google Penguin will rate a back link as negative if it is not of good quality. While you may not always be able to examine who links to you or your website, you should have a plan in place to address the issue.

Unnecessary Keywords – While the majority of web pages include keywords that are more relevant to the user’s search query, there are others who simply stuff irrelevant keywords that have no link to the page’s content. That creates an unfavourable impression in Google’s eyes, and as a result, your page’s rating will suffer as a result.